Lake City Transportation, a new player in the Twin Cities school transportation industry, approached Peroni Design with a need for a strong digital presence to help establish their brand and attract clients. The company wanted a user-friendly website that reflected their professionalism while setting them apart in a competitive market.

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I led the entire process, starting with a ground-up website build that emphasized a clean, modern design tailored to the needs of parents, schools, and administrators. The site was structured with clear calls to action and easy navigation, making it simple for users to find essential information, such as route details, safety protocols, and service areas.

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In addition to the website, I developed custom icon designs that visually represented key aspects of their services, including bus routes, safety features, and punctuality. This added a unique and cohesive visual element to their site, enhancing the overall user experience.​

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I also created web brand guidelines to ensure consistency across all digital and print materials, defining the appropriate use of colors, typography, imagery, and logo. These guidelines helped the client maintain a strong, professional identity. Content writing and SEO optimization were crucial parts of the project. I crafted compelling, clear copy that aligned with their mission, and strategically optimized the website for search engines to ensure visibility in relevant local searches. This helped Lake City Transportation improve their online presence, reaching more potential clients.

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The result was a fully functional, visually appealing website that effectively communicated Lake City Transportation's brand and services, while improving their search rankings and online visibility. The new site not only enhanced user experience but also positioned the company as a trusted, professional choice in the Twin Cities school transportation market.